Delhi Elections : McDonald to create awareness about voting
On the lines of ‘Pappu mat baniye, vote dijiye’ (cast your vote) campaign, the chief electoral office of Delhi will now rope in global food service retailer McDonald’s to encourage young voters to exercise their franchise in Lok Sabha elections on May 7.
A series of advertisements will be launched at all the outlets of the retailer by this month-end which will continue till May 7.
“We have decided to involve McDonald’s in the cause as it is popular among youngsters and a lot of people visit its outlets spread across the capital,” According to Delhi CEO Satbir Silas Bedi.
The government of Delhi has recently re-launched its popular campaign ‘Pappu can’t vote’ on the theme of a song from Bollywood flick Jaane Tu Ya Jaane Na to inspire the youth to cast their votes in Lok Sabha polls.
The company is also enthused at the idea and considers it as its social responsibility to make people aware and encourage to participate the democratic process.
“As a socially responsible corporate, McDonald’s India decided to partner the electoral office to support the task of building awareness amongst citizens and remind them of exercising their right to vote,” Managing Director, McDonald’s India (North and East Region), Vikram Bakshi said.
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